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For more than 50 years, thanks to its technological innovations, BaByliss has revolutionized the electro-beauty industry every time: from the first electric curling iron in 1961 to the first automatic curling iron in history, Curl Secret, launched in 2013, the mission of BaByliss is anticipate the needs of consumers, offering tools that can enhance and enhance the beauty and unique style of everyone. BaByliss products are performing and technological, while maintaining a high ease of use in everyday life. Practical and smart, they are designed to make life easier and achieve professional results comfortably at home.