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The history of the Ginori Manufactory began in 1735 in Doccia, just a stone's throw away from Florence. Inspired by his passion for white gold, Marquis Carlo Andrea Ginori started a porcelain factory which was destined to become a worldwide icon of style. In 2013, the Manifattura Richard Ginori was acquired by Gucci and the artistic direction entrusted to Alessandro Michele. In 2016, Richard Ginori went under the direct coordination of the Kering Group, while the creative direction was entrusted to a team of designers formed under the direction of Alessandro Michele during the period in which he held this role. Today Richard Ginori is an expression of excellence in Italy and in the world in the high artistic manufacture of porcelain, able to combine craftsmanship, creativity and attention to progress.