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In 1933 Alfonso Bialetti invented the MOKA Express. This idea gave rise to the Bialetti story, a brand that transformed the art of making coffee into an action so simple and natural that it has become an essential rite in every Italian home. For almost 100 years Bialetti has stood by our traditional values with a series of flavours, colours and tastes that speak of home, daily rituals, and good times. It shows careful design, attention to detail, and makes all tasks in the kitchen simple, while transmitting quality, passion, experience and reliability.